wiiw Health Economics and Policy Analysis (HEPA)
wiiw HEPA conducts economics research in the field of health taxes and transforms insights into actionable policies for maximising fiscal and health gains. Our goal is to support healthier, fairer systems across Central, Eastern, and Southeastern Europe by combining rigorous analysis with a strong policy focus.
Data
"Tobacco taxation is the single most effective measure for reducing tobacco consumption and its associated health burden worldwide.” (World Health Organization)
Highlights
Towards a strong Tobacco Tax Directive
Consultations with EU-wide policymakers and researchers
18 March 2026
On March 18 and 19, wiiw-HEPA attended closed-door consultations in Brussels on the proposed revisions to the Tobacco Tax Directive. The event, organized by the Smokefree Partnership for dozens of policymakers and researchers, included presentations from wiiw-HEPA’s Bulgarian and Polish grantees.
Two new policy notes published
Romania’s excise tax policy and Marlboro indices
13 October 2025
A modelling study demonstrates the missed opportunity to adopt pro-health tobacco tax policy in Romania, while our newly developed Marlboro indices show higher cigarette affordability in the South and East of Europe.
World Conference on Tobacco Control 2025
23 June 2025
Our researchers attended the 2025 World Conference on Tobacco Control in Dublin, where over 1,000 delegates from around the globe shared their latest insights into the role of tobacco taxes and non-price policies in reducing smoking.